Aldi and Team GB launch their new Design a Lorry Competition

Published by Liz Durden-Myers on InsightLeave a Comment

To celebrate the forthcoming Tokyo Olympics, Aldi and Team GB are challenging young people aged 5–14 to get creative and design an Aldi lorry that celebrates fresh, healthy food. By taking part in the competition, students have the chance to see their designs come to life – with the two winning designs each used on their own Aldi lorry, ready to deliver produce to Aldi stores around the country! The winning student will also receive a Team GB goody bag and £50 of Aldi vouchers to spend on fresh produce or kitchen equipment, and their school will win £1,000 of Aldi vouchers for kitchen equipment or ingredients.

The competition, which is part of Aldi and Team GB’s award-winning school initiative, Get Set to Eat Fresh, encourages students to explore different ways to celebrate healthy, fresh food, and learn the skill to create a great design for an Aldi lorry.

The competition is supported by new Get Set to Eat Fresh resources that offer curriculum links to Art, Design & Technology, PSHE and sustainability. The teacher resources available for Design a Lorry include a series of adaptable activities to use with different age groups, including  compliment circle discussion game, which gets kids to discuss and get excited about their favourite healthy foods, and healthy food quizzes, which test pupils on key issues such as portion size and daily water intake. These resources help get students excited about the Design a Lorry competition and explore how their design could be seen by (and should aim to inspire) a diverse range of people from all over the country – from school children and athletes to Aldi farmers and suppliers – as the lorry makes its way around some of Aldi’s over 950 stores that reach every corner of the UK.

The winning design will be selected by a judging panel, including Aldi’s Team GB Athlete Ambassadors such as triathlete champions the Brownlee Brothers, Olympic gymnast Max Whitlock and sport climbing star Shauna Coxsey. The judges will be on the lookout for an inventive, exciting and eye-catching design that celebrates good food and will inspire others. Aldi and Team GB are encouraging students to get creative to win prizes for themselves, their schools and see their design skills on their own Aldi lorry.

Shauna Coxsey MBE, Team GB Sport Climbing Athlete, said:“It’s great to be a part of the Design a Lorry competition and to see how much passion young people have for healthy eating! Getting your own design on the side of an Aldi lorry is such an exciting prize and I can’t wait to what creative designs young people come up with.”[1]

Mary Dunn, Managing Director of Corporate Responsibility at Aldi, said:[2]  “At Aldi, we are really passionate about supporting a healthy eating agenda with young people, and helping to support teachers in building their essential life skills. The Design a Lorry competition is the latest in a series of initiatives we’re delivering in partnership with Team GB to encourage young people to think about healthy eating.

“We are looking forward to seeing the entries and hope that those taking part will learn about the benefits of choosing to follow a healthy diet along the way.”

Tim Ellerton, Commercial Director at Team GB, said: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.

This is a fun opportunity for school pupils to see their creativity rewarded and for their school’s to benefit also. We look forward to seeing the end results.”

Students can submit their entries up until Friday 25 June. To download the Entry Template and Cover Sheet for Entries, please visit: getseteatfresh.co.uk/designalorry

For more information about the Design A Lorry challenge and supporting resources visit: getseteatfresh.co.uk

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