Aldi Launches Kit for Primary Schools Initiative

Aldi Launches Kit for Primary Schools Initiative

Aldi is launching a nationwide campaign to give 20 primary schools across the UK the chance to win £20,000 each to build a health legacy.

The Kit for Schools initiative launches on 6th September and is part of Aldi’s long-standing partnership with Team GB.

Every UK school that signs up to the promotion will receive a sticker poster, and each school which completes their poster with Team GB stickers, will receive one entry into the final prize draw to win £20,000 to build a health legacy along with a mini school sports day kit, which contains relay batons, bean bags, cones and bibs.

Aldi shoppers will receive stickers every time they spend £30 or more in store, which can be taken into schools and added to their sticker poster.

All UK primary schools are eligible to take part and can sign up at:

The campaign is part of Aldi and Team GB’s efforts to get young people active and eating well ahead of Tokyo 2020.

Sean McGinty, Marketing Director at Aldi UK, said: “We are committed to working with Team GB to inspire young people to eat well and move more. Being active at school is incredibly important, and our Kit for Schools campaign will give even more young people the chance to take part in additional sports activities.

“We will continue to work with schools across the UK in the run-up to Tokyo 2020 in an effort to encourage children to enjoy a healthy lifestyle.”

Tim Ellerton, Commercial Director at Team GB, said: “Aldi’s Kit for Schools initiative will open up a whole range of new opportunities for local school pupils to get involved in sport with good quality equipment across a range of sports and help drive enjoyment and activity as we look ahead to Tokyo 2020 in just under a year’s time.”

Aldi has worked with schools across the country since 2015 as part of its partnership with Team GB through its ‘Get Set to Eat Fresh’ initiative, which teaches young people about eating well and gives them the skills and confidence to cook fresh, healthy meals.

Get Set to Eat Fresh has already beaten its target to reach 1.2 million young people in the UK by 2020, reaching 1,561,664 young people since its inception with over 6,415 schools signing up to the programme. 

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