TV advert launched for ‘Join the Movement’

Join the Movement

TV advert ‘Join the Movement’ launched by Sport England. This avert is designed to support the ‘keep the nation active’ campaign during the coronavirus (Covid-19) pandemic.

Made entirely with self-shot videos from members of the public enacting the #StayInWorkOut motto. The ad has been backed by a range of sporting personalities. Including the likes of triathletes Alistair and Jonny Brownlee, Strictly Come Dancing’s Karen Hauer, ex-England footballer Kelly Smith and former European 10,000m champion Jo Pavey.

In addition to the TV campaign, a radio advert has been voiced by Mel Giedroyc. There will also be online advertising to spread the message as far as possible.

“Keeping active has never been more important when you consider the profound benefits it can have for our mental health and physical wellbeing” said Tim Hollingsworth, Sport England’s chief executive.

“We’ve launched this advert today to celebrate all the diverse ways the public have been keeping active. Whether at home with their family or alone and help people feel connected through a shared joy of moving.”

The Join the Movement campaign, is supported by the Department for Digital, Culture, Media and Sport and funded by the National Lottery. It was launched on 26th March and aims to inspire people to get active during these uncertain times.

Click HERE for the full article, courtesy of Sport England.

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