ukactive Kids and Nike launch Move Crew programme to get children moving
The Coronavirus pandemic and subsequent school closures across the UK has left many parents and carers facing the challenge of juggling work commitments and supporting their children to learn and stay active.
Move Crew was created using the expertise of primary school staff, elite athletes, children and coaches, to support teachers, parents and carers by setting daily activity missions which can be completed either at home with family members or at school with teachers and classmates.
Each Monday, a Nike athlete will announce a new weekly theme and every morning at 8am, the new Move Mission will be released. Week one’s theme is “Power of the Team” and features UK sprinter Dina Asher-Smith, Grantam Primary School (afPE Quality Mark school) PE Lead Hanna Sapeta, 12-year-old sprinter Savannah McKenzie Morgan, and Nike trainer Joelle D’Fontaine.
Dina Asher-Smith, the fastest British woman in recorded history, said:
“As an athlete, mixing it up and giving myself daily challenges is the best way to stay motivated. I’m so excited to get to work with ukactive and Nike to inspire young boys and girls to keep moving at home.”
Working with partners across the sports, activity and education sectors, ukactiveand Nike are making the content accessible to children across the UK, with a target age of 7-12 years old.
ukactive Chair and Paralympic Champion, Baroness Tanni Grey-Thompson said:
“We know what a difficult time this is for families across the nation who balance the challenges of busy work schedules with the unexpected childcare requirements, while doing so in restricted environments.“
“ukactive is delighted to be working in partnership with Nike to offer families much-needed support, providing young people with free, fun and engaging activities, championed by sporting icons like Dina Asher-Smith, along with great coaches and inspirational school heroes.”